The
Market
The
Market
When considering a new business, it’s important to examine the potential for growth in the field in which the company does business. Fads come and go, but pictures never fade away. People have been taking photos for over 100 years, and with the adjunct of digital photography, phone camera’s and other picture-taking devices, combined with computers and the Internet more and more people are taking pictures.
New generations of people including; 72.7 million Americans under 18 years old are photo hungry individuals capturing moments with many alternate methods such as webcam’s, phone camera’s, pocket digital camera’s and more.
The Photo Marketing Association claims that over 35.3 billion photos were taken in North America in 2003 and over 100 billion worldwide.
The Product Opportunity
American tradition and historic values bring back certain fond memories of the past. “Old is New” again, especially with new generations that are intrigued by the old time movies and music of the Golden era of Hollywood. Popular actors, sports figures and celebrities from the 1940’s, 50’s and 60’s have since pasted-on yet continued to reap huge earnings with licensing rights of their image. Look how John Wayne, the Marx Brothers, Marilyn Monroe, James Dean, Joe DiMaggio and even Elvis have succeeded over the years, and they’re still going strong. The popular TV Land cable station is one of the most watched channels in the world. In most instances TV programs and still photos of this era are mostly recognizable in black and white photography or film.
The Product
Our engineers and designers have developed a simple and easy method to capture a person’s photo in a nostalgic black & white setting married with custom design theme frames with a nostalgic look of the Golden Hollywood era. The newest CASI portrait system is neatly package and completely turnkey for anyone to start a retail or special event business.
The Real2Reel Photo Experience
The Real2Reel photo studio program embraces a Hollywood theme design, featuring the highest quality in black & white photography and never before seen custom framing enabling the customer to experience for the first time a unique photo-op presentation in a inexpensive personalized photo gift format.
Can you imagine taking a photo and within 2-3 seconds it magically appears as it dispenses from the printer in brilliant clarity! Now imagine people lined everyday up two – three deep waiting for their chance to purchase several unique black and white portraits in a theme custom frame that holds multiple pictures.
How about, imaging yourself at a special event; like a wedding, bat-mitzvah, family reunion and people are lined up 10, 15 or 20 at a time waiting for their chance to take their black and white portraits and theme frame as a complimentary gift from the host & hostess? And the best part, you are guaranteed a larger fee for a few hours of work!